What is SEO and why it matters? The word SEO stands for Search Engine Optimization. A search engine means a place which is situated on the internet or webs. The main function of a search engine is to provide a list of result to the internet users with a particular web search term. So we can define SEO is the elementary exercise of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. Find out what is SEO and know how it works. Learn search engine basics to develop and implement an SEO strategy that works for your business.
Why SEO Matters?
While the benefit of optimizing your website for the search engines (i.e., Google, Yahoo, Bing) is very apparent, let’s take a look at why search engine optimization matters.
- If you don’t optimize your site, you are going to take a risk of losing potential customers to your business.
For example, you are looking to plan a dinner with your loved one. What do you do? Commonly you will be on the internet giant screen Google, to mark out which restaurant is best according to your needs. The first three-four web URL on Google search result can deliver your taste.
Optimization helps a website to rank on search engine result page (SERP). Research shows that 60-70% of traffic from Google searches go to websites that appear on the Google search first page.
Types of SEO Techniques
When a user queries a search engine, relevant results are returned based on the search engine’s algorithm. This algorithm is based on two different search engine optimization techniques. These are as follows,
- On-Page Optimization
- Off-Page Optimization
On-Page Techniques This is referred to all measures that can be taken within the website in order to improve the website ranking in the search engine.
Here are the biggest factors included in on-page search engine optimization.
- Title Tags.
- Headings (H1).
- Alt or Alternative Text for Images.
- Page Content.
- Content Keyword or Keyphrase.
- Internal Linking
- Outbound Links
- Meta Description
- URL Structure
Further Reading: On Page SEO – Everything You Need To Know
Off-Page Techniques: It is basically a search engine optimization practices that take place away from the website. In a simple word, it is a link building or link awareness techniques in order to improve connectivity with other relevant sites.
That means, linking up your site with other sites is called off page search engine optimization. The biggest factors included in off-page SEO are,
- Link Building.
- Guest Blog Post.
- Social Media Marketing.
- Search Engine Submission.
Further Reading: Off Page SEO Techniques – Know How To Do Off Page SEO
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So, the importance of search engine optimization or SEO is primarily the fact that it improves the visibility of your website. In a combined format we can define SEO is strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in web search result pages. What is your thought about SEO? Share your knowledge and opinion to the below comment section in order to improve our search engine optimization skills and techniques.