Every SEO strategy or SEO plan is focused on ranking in the search engine as high as possible. On-page optimization is the key feature of any SEO content. Before we proceed to know everything about on-page SEO techniques, we need to know what is on page SEO! Why it effects in Google ranking? The website ranking factors build on its own website pages. These ranking factors are introduced by the word on-page SEO techniques.
If you’re looking for some practical SEO marketing strategies that you can use on your site today, then you’ll love this post.
What is On-Page SEO?
On-page SEO is the elementary part of any SEO marketing. It is a technical set up within a website. In a simple word, on-page SEO techniques are referred to all measures that can be taken within the website in order to improve the website ranking in the search engine. This includes,
- URL Structure
- Meta Description
- Page Content
- Image Alt Text
- Keyword Density
- Internal Linking
- Meta Tag
Know how on-page optimization works for website ranking and how it is crucial for your website SEO plan.
1. Title Tag:
A title or title tag is basically an HTML element. This HTML element tells readers and search engine crawlers what your content is about. The <h1> tag is your headline tag or title tag. Most CMS’s like WordPress automatically add the H1 tag to your blog post title.
The title tag is the most crucial part of your website or blog post for search engine ranking. This is the field where you have to place your focus keyphrase. For your reference let’s take a look at the SERP or search engine result page for the keyphrase “On-Page SEO Techniques“.
So, website ranking factor deeply depends on an optimized title with focus key phrase. Try to place your SEO optimized keyword at the beginning of the post title or page title.
2. URL Structure:
URL slug or structure is another important SEO strategy to rank on a search engine. Make your page’s or post’s URL short and keyword-rich. For your reference, see the below image.
The URL slug is the extension you put next to your website domain address with your SEO copywriting keyword. On WordPress, you can easily change URL slug by editing the post or page permalink section.
3. Meta Description:
The meta description tag is an HTML attribute that provides a summary of your web page or your post content. These elements are typically used to specify a page description.
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines use these snippets in search results to let visitors know what a page is about before they click on it. A meta description won’t help you rank better, but it will get you more visitors.
4. Page Content:
The content of a page helps to rank on any search engine. Your content should clearly explain what service or product you’re offering, or the exact topic of your blog.
When you create content to ensure that it is unique and having a conversation with your readers. An SEO content involves the uses of search keywords or key phrase of search engine.
If you want to drive traffic from the search engine, it’s best to do keyword research before you start writing or making your page content. Use a search engine keyword to do perfectly on-page optimization. Trust me it will help you a lot to rank on the search engine.
Useful Reading: How To Do Keyword Research For Your Website: Beginners Guide
5. Image Alt Text:
Image alt text is another aspect of your onsite SEO that can improve your search engine ranking and drive more traffic to your website. The alt tag of any image on your site should describe what’s on it.
It is important and necessary to add alt text to the photos on your website. Now the question is why image alt text is important for on-site SEO! Here are the reasons:
(1) Search Engine Limitation:~ Search engines, such as Google, Yahoo, Bing regularly crawl web pages. Images are difficult to read due to its unsorted format. This is where alt text comes into the play. Alt text used to describe what the image is showing. It is easy for search engines to understand a text copy instead of an image.
(2) Image Loading Failure:~ Assume an image is failed to load on a web page. If an alt tag is assigned for the particular image, then the image alt tag or image alt text will be shown in place of the image. This means visitors or readers to that web page understand what image should be there even though they are unable to see it.
Use your content keyword or key phrase or it’s synonyms as an image alt tag.
6. Keyword Density:
Many people thoughts that using focus keyword a lot of times means a better or fast way to rank on a search engine! This is not true. Try to keep keyword density to roughly 2-5%. otherwise, the site being banned from search engine. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, we are still writing about the same thing, without the risk of being banned.
7. Internal Linking:
Internal linking is a useful weapon for any SEO strategy. An internal link is much easier for our visitors to navigate around our site and find all of our content. An internal link ensures that our site gets properly crawled allowing the search engines to find all of your pages.
Content Link and Permanent Navigation Link are two different methods which are used to improve internal link structure. For blogger ‘content link’ method is used for internal link building. These links are posted within the blog article which redirects people to other relevant pages.
8. Meta Tag:
For each of our pages, we can include a set of keywords in the form of meta tags. These should be all the relevant keywords of our content, which we will have researched previously.
I use a WordPress plugin on my sites called ‘Yoast SEO’. This allows me to enter all of my meta tag keywords, meta description and page title before publishing.
The above-mentioned properties are key features of on-page SEO techniques. Spend some time implementing these to improve a website ranking! Please leave your comments below and feel free to ask any questions.